e-Technowledge, Inc. the operator of Bedding, Etc. upscale online store the ("e-Techknowledge") has created this privacy & security statement to explain why we collect particular information and how we will protect your personal privacy when you use the Web sites, our software, and/or our other products and services. The following discloses our information gathering and dissemination practices for the Web site located at the URL www.beddingetc.com, and any related sites powered by e-Techknowledge, Inc., and owned by Bedding, Etc. as well as for our software, and any products and services (collectively, the "site"). e-Techknowledge and Bedding, Etc. reserve the right to change this policy at any time by posting a new privacy policy at this location. We will endeavor to notify you of any policy change via email and/or a notice on the homepage of our Web sites, but failure to give such notice shall not affect the validity or enforceability of the Policy modification, which shall become effective upon its posting on BeddingEtc.com web site.

What Information We Collect and How We Use It:

General: e-Techknowledge or Bedding, Etc. does not collect any information from you when you use our sites, or any of the services or other materials included or available through these sites, including, but not limited to the ATMTagT and ATM Shopping Bar Software (collectively, our "Processing Software"). Only your customer ID and password are mandatory saved in our database in order to identify you as our customer. e-Techknowledge may collect information from you when you do shopping or request support, whether via e-mail, telephone or automated help features within our Processing Software, including, but not limited to, the ATMTagT, ATM Shopping Bar, Software. e-Techknowledge is the sole holder of all information it collects from you and may retain indefinitely any information collected or transferred to backup or archival storage.

Contact Information: Some areas of our web sites request or require contact information (such as your name and email address). During the registration process for Bedding, Etc. online stores, e-mail addresses, your name and phone number, we collect, is our contact information. This contact information may be used to get in touch with you when necessary with respect to transactions conducted through the sites, changes in our policies, or otherwise. We will not share, sell or rent any contact information collected from you, except as disclosed in this Privacy Policy. All contact information provided to the sites will be maintained on Secure Servers. We do not knowingly collect information from persons under the age of 13.

Your contact information, as well, will never be available via any publicly-accessible database or other reasonable means, to third parties, including, but not limited to, those parties considering or filling disputes over your ID Name(s) under our Dispute Resolution Policy and any organization or arbitrator involved in resolving that dispute. Please note that we may not be able to control who or how such members of the public may use the information they obtain from other sources.

Financial Information: To conduct transactions through the site, we do collect billing and financial information. Such information may include, without limitation, credit cards and other financial instruments. We do obtain this financial information, however we never share, sell or rent your financial information with or to any third party. Only with your written consent we will share your financial information. We will not open your records without your consent, except to a court or governmental agency if required by law or as necessary to process transactions. All financial information that you provide is maintained on our Secure Servers and SSL pages.

Demographic Information: Demographic and profile data (such as your age, gender and income level) also is not collected at our sites and through our Processing Software, including, but not limited to, our ATMTagT, ATM Shopping CarT, Software. The data may be provided by you as an answer to the surveys that we will conduct some times in the future. It may be shared with advertisers or other third parties on an aggregated basis, but only upon your written approval. We may also maintain a database of banner clicks and impressions and URL resolutions performed on the site and we use this information in aggregate form to track the success of our sites. No personally identifiable information will be linked to aggregated demographic information.

Secure ordering

Your online credit card transactions are secure with Bedding, Etc. online stores. We use Secure Socket Layering (SSL), the industry-standard encryption technology that ensures safe Internet transmission of your personal information. When the letters "http" in the URL change to "https," the "s" indicates you are in a secure area employing SSL; also, your browser may give you a pop-up message that you're about to enter a secure area. You will also see Verisign confirmation stamp when you enter SSL pages.

Making a credit card purchase is just as safe on our web site as it is by telephone, but if you prefer the latter, you may purchase online merchandise by calling toll-free telephone number of the corresponding store -- 24 hours a day, seven days a week. One of our customer service associates will gladly take your order.

Communication with Our Servers: We will use the communication between you and our Servers to administer our sites, and provide our Services. The information gathered can be used to analyze usage trends, track your path through our sites, gather browsing habits for aggregate use, and to help diagnose problems with our sites and/or Servers. We may also track your IP address through your use of our ATMTagT Software in order to monitor our sites performance. We do not link any of the aforementioned data that we collect to your personally identifiable information. This data will not be shared with advertisers or other third parties on an aggregated basis.

Third Party Service Providers: We sometimes used by third party vendors and service providers or use them to manage certain aspects of the services they provide, such as processing or fulfilling orders for products and services you purchase by using advertisement and referrals from our sites. In those instances, your contact and financial information may either be collected by or shared by such third party service providers as necessary to fulfill your order and, in some cases; such third party vendor's service providers for their records may retain your information. We will endeavor to insist that the Third Party Providers give You Notice of their policies with respect to their use of your information.

Other Disclosures: We may disclose your name and e-mail address in special cases if required to do so by law, court order or other government or law enforcement authority; or when we believe in good faith that disclosing this information is otherwise necessary or advisable, including, for instance, to identify, contact or bring legal action against someone who may be causing injury to or interfering with the rights or property of e-Techknowledge, another user or anyone else that could be harmed by such activities. This may also include exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Use of Cookies: Our sites will use cookies to enhance your experience while using our sites. Cookies are pieces of information that a web site may transfer to your computer while you are browsing that web site. Many consider the use of cookies to be an industry standard. They are generally used for record-keeping purposes. The use of cookies makes your Web surfing more efficient by performing certain functions such as saving your passwords and your personal preferences regarding your use of the particular web site and making sure you don't see the same ad repeatedly. Our opinion is that use of Cookies compromise end-user privacy and they are more harmful then beneficial for WEB surfer. We use Cookies just to speed your viewing performance and we are not collecting or saving any information.

Security: Our Online Store has security measures in place to protect against the loss, misuse and alteration of the information under our control.

Links: Bedding, Etc. web site contains links to other related web sites, resources and vendors of e-Techknowledge online stores. Sometimes the selection of an ad banner or link will redirect you off of the site to a third's party web site. Please note that e-Techknowledge does not control the content, practices or policies of any other site, or third party vendor, sponsor or advertiser, including what information those sites collect about you. Accordingly, we do not endorse and are not responsible for the privacy policies or information gathering practices of any site that you may link to or from our sites. You should direct any concerns regarding any external link to the site administrator or web master of that third party Web site.

Choice/Opt-Out:

Bedding, Etc. may send communications regarding its promotional campaigns, storewide sales, and new features and services. If you do not wish to receive such communications, please contact e-Techknowledge at either of the addresses indicated below:

If you have any questions about this privacy statement, the practices of Bedding, Etc. web site, or your dealings with Bedding, Etc. web site, you can contact Web sites Administrator, Corporate.

e-Techknowledge, Inc. the operator of Bedding, Etc web site and other Internet related properties.

You can also send postal mail and/or e-mail to our online store customer service, published on corresponding Bedding, Etc. web page.

Disclaimer of liability

We make no representations or warranties of any kind, whether express or implied, with respect to this Web site, its content, or the information available on or through it; they are provided "as is," with all faults. Except as otherwise provided under applicable laws, we and our corporate affiliates, and the directors, officers, employees, agents, contractors, successors and assigns of each, will not be liable for any damages whatsoever arising out of or related to the use of this Web site or any other Web site linked to it. This limitation of liability applies to direct, indirect, consequential, special, punitive or other damages you or others may suffer, as well as damages for lost profits, business interruption or the loss of data or information, even if we are notified in advance of the potential for any such damages.

No confidentiality

Except for information necessary to place an order, we do not want to receive confidential or proprietary information or trade secrets through this Web site. Any information, materials, suggestions, ideas or comments sent to us will be deemed non-confidential, and by submitting it, you are granting us an irrevocable and unrestricted license to use, modify, reproduce, transmit, display and distribute it for any purpose whatsoever, with no payment or other compensation to you. However, we will not use your name unless we are required by law to identify the source of the materials, information, suggestions, ideas or comments, or unless we first obtain your permission.

Children's privacy

The Children's Online Privacy Protection Act took effect on April 21, 2000. It imposes certain requirements on Web sites directed at children under 13 that collect information on those children, and on Web sites that knowingly collect information on children under 13.

We do not knowingly collect any personal information from children under the age of 13 on our Web site, and our online sweepstakes are restricted to entrants who are at least 18 years old.

No one under the age of 15 should submit any personal information to this or any other Web site without the consent of a parent or guardian.

Warranty information

Some items on our web site have a manufacturer's warranty; this is noted in the product description. To obtain a written warranty for any of these items, send a specific written request to the specific store Customer Service.

Conditions of use, notices and disclaimers

When you use this web site, you are automatically agreeing that both your access to the site and your use of it are:

• Subject to the terms and conditions in this legal notice, which may change at any time without notice;
• Subject to all applicable laws;
• Undertaken at your own risk.

Please refer to this page frequently to review our current terms and conditions of use.

Copyright

The following elements of this Web site are the property of e-Techknowledge and Bedding, Etc. or our suppliers and vendors, and are protected by United States and international copyright laws:

• All text, graphics, logos, button icons, images, audio clips, digital downloads, and data compilations -- both individually and as they are compiled on the site;
• All software.

Trademarks

The trademarks or trade dress of Bedding, Etc. online store and its affiliates may not be used without our written permission. Trademarks or trade dress include the Bedding, Etc. Online Store name and logo, graphics, work of art, logos, page headers, button icons, scripts, and service names of Bedding, Etc. Online Store products, services, and programs, and those of it's affiliates and vendors.

All other trademarks that appear on this site are the property of their respective owners, who may or may not be affiliated with, connected to, or sponsored by our affiliates or us.

Errors and inaccuracies

Our goal is to provide complete, accurate, up-to-date information on our Web site. Unfortunately, it is not possible to ensure that any Web site is completely free of human or technological errors. This site may contain typographical mistakes, inaccuracies, or omissions, some of which may relate to pricing and availability, and some information may not be complete or current. We reserve the right to correct any errors, inaccuracies or omissions -- including after an order has been submitted -- and to change or update information at any time without prior notice. We sincerely apologize for any inconvenience this may cause.

Applicable law

By visiting this Web site, you agree that the laws of the State of New Jersey, without regard to principles of conflict of laws, will govern these Conditions of Use and any dispute of any sort that might arise between you and us or any of our affiliates.

Disputes

Any dispute relating in any way to your visit to our web site or to products purchased here shall be submitted to confidential arbitration in the State of New Jersey. However, if you have in any manner violated or threatened to violate our intellectual property rights, we may seek injunctive or other appropriate relief in any state or federal court in the State of New Jersey. You consent to exclusive jurisdiction and venue in such courts. Any arbitration under this agreement shall be conducted under the prevailing rules of the American Arbitration Association. The arbitrator's award shall be binding and may be entered as a judgment in any court of competent jurisdiction. To the fullest extent permitted by applicable law, no arbitration with respect to this web site or to products purchased on it's pages shall be joined to an arbitration involving any other party, whether through class arbitration proceedings or otherwise.

Protecting your information

As part of our ongoing commitment to ensure that your shopping experience with Bedding, Etc. is protected, e-Techknowledge and Bedding, Etc. will prosecute all unauthorized or fraudulent transactions to the fullest extent allowed by the law.

Acknowledgment and Acceptance of Our Privacy & Security Policy:

THIS PRIVACY & SECURITY POLICY IS INCORPORATED INTO AND SUBJECT TO THE e-Techknowledge and Bedding, Etc. PRIVACY STATEMENT, ALL CONTAINED ON THESE WEB siteS (THE "AGREEMENTS"). AS YOU KNOW, YOUR USE OF THE Bedding, Etc. WEB site, INCLUDING, WITHOUT LIMITATION, THE SERVICES AVAILABLE THEREIN, ARE SUBJECT TO THE AGREEMENTS, DEPENDING ON THE SERVICES FOR WHICH YOU REGISTER. WHEN YOU DOWNLOAD OUR SOFTWARE AND/OR REGISTER WITH US FOR A CUSTOMER NAME (YOU E-MAIL ADDRESS), YOU AFFIRMATIVELY AGREE TO ALL TERMS OF THE AGREEMENT PERTAINING TO THAT SERVICE, INCLUDING THIS PRIVACY POLICY. YOUR CONTINUED USE OF OUR WEB siteS AND ITS SERVICES CONSTITUTES YOUR CONTINUED ASSENT TO THE TERMS OF THE AGREEMENTS, INCLUDING THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH THE TERMS OF OUR PRIVACY POLICY, YOU SHOULD CEASE USING OUR WEB site, THE SERVICES AND PRODUCTS AVAILABLE THEREIN.